Most Instagrammable Hotel Rooms in London
We all want more than just a place to sleep when we travel, we want aesthetic moments. The kind of hotel rooms that invite us to throw open velvet curtains, snap mirror selfies in tiled bathrooms, and soak in clawfoot tubs with a glass of something sparkly. When we stay somewhere beautiful, the experience lingers. And let’s be honest, so does the content.
In a city where grandeur meets grit, London is a goldmine for design lovers and visual storytellers. From palatial suites with rooftop views to quirky hideaways in Soho, we’ve rounded up the most Insta-worthy hotel rooms in London – each one an effortlessly elevated escape.
1. The Standard, King’s Cross
Bold, retro, and unapologetically playful, The Standard is what happens when mid-century nostalgia meets spaceship chic. Its floor-to-ceiling windows, bubblegum-red sofas, and freestanding bathtubs overlooking the skyline make every corner pure content gold. Book a Terrace Suite for the ultimate photo moment: a bubble bath under the sky with London’s rooftops as your backdrop. This is where cheeky luxury meets unapologetic style.
2. Henrietta Hotel, Covent Garden
Tucked between boutiques and buzzy streets, Henrietta Hotel is like walking into a Parisian daydream. Each room is a curated blend of velvet headboards, brass fixtures, graphic wallpapers and just the right amount of vintage soul. It’s chic without trying too hard – ideal for sipping rosé on the bed and capturing effortlessly elevated moments under warm lighting.
3. The Hoxton, Southwark
Effortlessly modern with a touch of industrial edge, The Hoxton in Southwark is a haven for lovers of clean lines, warm textures and panoramic city views. From earth-toned textiles to walk-in showers and skyline vistas, every element is tailored for content creators who appreciate minimalist design. The lighting here hits just right, especially during golden hour.
4. Artist Residence, Pimlico
For those who crave creativity and cozy maximalism, Artist Residence is a design lover’s sanctuary. Set in a Georgian townhouse, each room is a mix of vintage finds, roll-top baths, layered fabrics, and quirky artwork. It’s the kind of place where even the bedside lamp feels like a statement piece, and every frame of your stay looks like a curated lifestyle shoot.
5. Treehouse Hotel, Marylebone
A nostalgic dream with grown-up charm, Treehouse Hotel balances comfort and quirk with hanging plants, birdhouse lamps, plaid blankets, and raw wood walls. It’s designed to evoke childhood whimsy, but with sky-high views and modern luxury touches. Grab a coffee, cozy up in the window seat, and you’ve got content for days.
If you’re captivated by London’s most Insta-worthy hotel rooms, you’ll likely appreciate exploring the city’s culinary scene without straining your wallet. For those seeking exceptional dining experiences that are both memorable and affordable, consider reading this article: 9 Affordable Michelin Restaurants in London. It highlights a selection of Michelin-starred establishments where you can indulge in exquisite meals without the hefty price tag.
6. The Mandrake, Fitzrovia
The Mandrake is moody, decadent, and full of drama (in the best way). Think velvet drapes, surreal artwork, shadowy lighting, and a sense of gothic glamour that feels part fashion editorial, part art house fantasy. It’s a statement stay where every mirror selfie and hallway stroll becomes a scene-stealer.
7. Mama Shelter, Shoreditch
Colourful, kitschy, and wildly photogenic, Mama Shelter is built for Gen Z and anyone who loves dopamine decor. With cartoonish mirrors, graphic pillows, neon signs, and mismatched prints, it’s a playground for creatives. If maximalism is your aesthetic love language, this hotel is your spirit animal.
8. NoMad London, Covent Garden
Located in a historic magistrates’ court, NoMad London serves old-world grandeur with downtown New York sophistication. Velvet walls, deep hues, sculptural lighting, and decadent bathrooms create a mood of theatrical elegance. This is luxury you feel, with a storyline that plays out in every frame.
9. The Ned, Bank
A masterclass in art deco decadence, The Ned blends plush textures with geometric flourishes and that timeless “members-only” energy. Think green-tiled bathrooms, vintage radios, heavy drapes, and rooftop pool views. Book a Club Room for added exclusivity and skyline shots that go from dusk to viral.
Beyond the lush interiors and art deco flourishes, what truly sets The Ned apart is its sense of theatre. Housed in a former Midland Bank building, the rooms still echo with grandeur vaulted ceilings, marble details, and thick drapes that cocoon you in comfort. Even the smallest rooms feel indulgent, while the larger suites double as decadent photo sets. Add in live jazz in the lobby and the moody, candlelit ambiance of the onsite restaurants, and your stay becomes a seamless blend of old-school glamour and modern indulgence.
Bonus Gem: The Laslett, Notting Hill
As our under-the-radar pick, The Laslett charms with minimalist elegance and curated local touches. Situated on a leafy street near Portobello Market, it offers soothing neutrals, Penguin classics, mid-century furniture, and gallery-worthy art. It’s not trying to go viral and that’s what makes it quietly perfect.
We’re not just booking hotel rooms, we’re collecting experiences. These Insta-worthy stays give us something to remember, capture, and relive again and again. Whether you’re after velvet drama, rooftop bubbles, or boho textures, London has a space for your feed and your soul.
“Our surroundings shape our stories, so let’s choose the beautiful ones.” Effortless Upgrade
Key Takeaways
- The Standard: Retro-futurist suites with skyline-facing tubs and standout interiors
- Henrietta Hotel: Parisian-inspired, brass-trimmed charm in Covent Garden
- The Hoxton Southwark: Industrial modernism and panoramic views that pop on camera
- Artist Residence: Maximalist, boho rooms that double as visual playgrounds
- Treehouse Hotel: Woodsy, whimsical design with top-floor vistas
- The Mandrake: Dramatic gothic luxury for bold aesthetics and rich colour palettes
- Mama Shelter: Loud, lovable maximalism perfect for bold visual storytelling
- NoMad London: High-drama glamour meets velvet-clad sophistication
- The Ned: Deco-inspired rooms with rooftop access and vintage charm
- The Laslett: Quietly refined Notting Hill boutique for modern minimalists
